Target audience is Job 1
It all begins with the target audience and what action or outcome we are trying to achieve. You wouldn’t dream about planning a sales call unless you knew whom you were going to meet and what you were trying to accomplish. Simple, right? So why do so many direct marketing projects start with something like: Now, we live in a…
continue reading...- by AlphaGraphics
- posted at 5:18 pm
- March 6, 2012
- In Sales and Marketing
- 0Leave a comment
The Process of Direct Marketing
Direct marketing is effective, because it’s grounded in tried and true principles. Sure the ways to communicate have changed significantly over the last decade, but it’s nice to rely on measured results. In fact, we think it’s helpful to budget your direct marketing dollars just like you would any other investment in your business. You wouldn’t consider buying a significant…
continue reading...- by AlphaGraphics
- posted at 5:37 pm
- February 27, 2012
- In General, Sales and Marketing
- 0Leave a comment
The Golden Rule of Direct Marketing Revisited
Direct marketing is like a sales call. Three things impact a successful sales call: Is the sales person talking to the right person? Is the conversation pertinent and relevant? Does the sales person appear professional and knowledgeable? A sales person provides information and an opportunity for a service or product to a particular client. But, if the sales person is not talking…
continue reading...- by Gerrick Phillips
- posted at 2:43 pm
- February 23, 2012
- In General, Sales and Marketing
- 0Leave a comment
